符号吸引理论与旅游资源发展模式的实证分析——以雍和宫为例

The Semiotic Attraction Theory and Developing Model of Tourism Attractions:A Case Study in Yonghegong Lama Temple

本文以D.麦格奈尔(D.MacCannell)的符号吸引理论为基础,将雍和宫景区的发展历程系统解构为命名阶段、取景和提升阶段、神圣化阶段、机械复制阶段、社会复制阶段5个阶段。研究结果认为:旅游资源的成功开发涉及到其形成过程中的各个环节,是各阶段综合作用的结果;注重对旅游资源地脉和文脉的挖掘,促进旅游资源神圣化是旅游资源顺利形成的重要因素;在旅游资源开发中,加大机械复制力度,使旅游者对旅游目的地感知不断形象化、真实化,是提高旅游资源知名度的重要途径。

The development of tourism attraction is an important part in the tourism study. Based on D. MacCannell＇ s semiotic attraction theory and took the Yonghegong lama temple as a case study, how to develop the Tourism attraction is discussed in this paper. It shows that MacCannell＇ s semiotic attraction theory can give reasonable explanations for the development of Yonghegong lama temple as a tourism attraction. It also shows that the successful tourism attraction development is an integrated process, resulting from the different phases interaction. As for heritage tourism attraction, paying more attention to the native geography and culture and making the tourism resource sanctimony are important factor s for the tourism attraction development. Increasing the enshrinements and mechanical reproduction is another important ways to succeed.