论生产企业的物流管理与市场营销

Study on Logistics Management and Marketing in Production Enterprise

文章从产品生命周期的角度论述了物流管理对生产企业市场营销的影响,就生产企业如何实现物流管理和市场营销的完美结合以及生产企业的经营对策,作者提出了自己的观点。

The paper elaborates the influence of logistics man- agement to marketing from the angle of product life cycle. I put forward viewpoint on how to realize the combination of logistics management and marketing and marketing strategy.