“韩流”现象与朝鲜族消费文化认同

Influence of "acculturation from Korea" on the consumption culture identity of the Korean minority

文化认同影响着人们的消费兴趣,从而制约着人们的消费决策。改革开放以来,中国朝鲜族的生活文化受到韩国生活文化的影响,出现了急于追赶韩国流行时尚、模仿韩国生活方式的“韩流”现象。虽然中国朝鲜族文化与韩国文化具有相似性,但两者消费方式的特殊性大于相似性,只有清醒地认识到朝鲜族社会文化的特殊性,才能建立良性的消费模式,促进朝鲜族社会的健康发展。

Culture controls people＇s consumptive decisions through influencing people＇s thinking activities and ideas during consumption. Since the open-door policies in China, Korean goods have a great effect on the Korean minority in our country, there appears a trend of following Korean fashion and living styles. Although the cultures between the Korean minority in China and Korea share similarities, their consumer styles are in great difference. When the specialty in the culture of Korean minority has been clearly recognized, better consumption mode can be set up so as to enhance the development of the society of Korean minority in a satisfactory cycle.