基于供应链需求驱动原理下的营销管理

Marketing Management Based on the Demand-driven Principle of SC

分析了基于需求驱动原理下的营销管理内容及影响,论述了营销不是等待产品生产出来之后才开始寻找顾客并进行推销,而是以关键顾客和合适顾客的需要为起点,以顾客需求满足过程中的价值最大化为目标的全方位全流程的互动活动。

The paper analyzes the contents and influence of marketing management based on demand-driven principle, discusses that marketing is not to look for customers and carry out marketing after the products are produced, but an all-around activity which takes the demand of key customers and suitable customers as the start and takes the maximized profit as the object in the course of satisfying the demand of customers.