汽车供应链跨文化协同管理方法研究

Study on Trans-culture Coordination Management of Automobile SC

在分析汽车供应链运行模式的基础上,深入探讨了充分利用合作伙伴的文化差异,促进供应链的客户关系、客户服务、需求、订单执行、供应商、产品开发等管理的有效方法,旨在帮助汽车企业建立或巩固市场份额,构建具有竞争力的汽车供应链。

On the basis of analyzing the operation mode of automobile SC, the paper discusses how to use the cultural differences among, partners to promote CRM, customer service, customer demands, order fulfillment and the management of suppliers and product development of supply chain.