高科技产品的营销推广研究

Study on Marketing Strategy of High-tech Product

高科技产品有与传统产品不同的生产特点和市场特征,在市场开发策略上,高科技产品也应区别于传统产品。本文从生产与市场两方面揭示了高科技产品的特性,并以此为根据,分析了高科技产品的市场开发策略,这些策略包括:分级定价、大学计划、联合开发、产品赠送和技术培训等。

Compared to traditional product, high-tech product has different producing and market characteristics. The market development strategy of high-tech product is different from traditional product. The paper analyses high-tech product＇s characteristics from two aspects of producing and market. Based on these characteristics, it analyses the market development strategy of high-tech product, including strategies such as grade pricing, university planning, association exploiting, product presenting and technology training.