略论WTO反倾销协议中的现代营销思想

Modern Marketing Thoughts in the WTO Anti-dumping Agreement

国内学者对WTO反倾销规则进行了大量的法律与经济分析,但却很少涉及其中所蕴藏着的现代营销思想,尤其是对贸易中具有价格竞争优势企业所提出的道义上的责任以及促使之能够保持持续竞争力的善意忠告多有忽略。对此,探讨WTO反倾销协议对企业营销行为的导向,以期对于处在反倾销、反补贴与保障措施等多重阻击中的中国企业有所帮助和启迪。

Law and economic analyses on the WTO anti-dumping rules,few deal with such modern marketing thoughts as the moral responsibilities of enterprieses with price advantages the well-intentioned advice maintaining competitivencess.The research on the marketing thoughts in the WTO anti-dumping agreement may serve as the guidence for Chinese enterprises against such protective measures as anti-dumping and anti-subsidary.