论商业企业终端营销道德

Terminal Marketing Moral of Business Enterprises

加强商业企业终端营销道德建设,不仅有利于更好地调整企业与相关利益者的关系,增强企业的核心竞争力,促进企业的持续发展,而且能够从根本上确保消费者的利益不受侵害,从而促进经济的繁荣,社会的和谐进步。就终端中的定价和服务两个方面探讨了终端营销道德建设,提出了定价和服务道德水平及标准,并对商业企业终端营销道德建设提出了若干建议。

To Strengthen the construction of terminal marketing moral in business enterprises is not only good for adjusting the relationship between enterprises and correlate- benifitions, boosting up central competitive ability d enterprises, advancing sustainable development of enterprises, but also assures the customer benefit.This can build up the economic prosperity and social harmony.The paper discusses the construction of terminal marketing moral in terms d pricing and service.It puts forward the levels and standards pricing and service moral, and some suggestions on how to achieve it in business enterprises.