张家界酒店集团化实现模式及其措施的探索

The Mode and Measures of Building Grouping Hotels at Zhangjiajie

近10年来,国家有关部门一直在倡导酒店集团化,网络化发展。随着我国加入WTO,国外饭店集团已纷纷介入了中国市场,张家界作为我国知名的旅游城市,其饭店业同样面临着机遇与挑战。因此,针对张家界饭店目前状况,探讨张家界饭店集团化的实现模式及其主要措施,旨在促进张家界饭店业持续、稳定和健康的发展。

In the recent 10 years the govemamental sectors concernal have kept advocating hotel grouping based on network.As China joins the WTO, foreign hotel groups have already got involved in Chinese market one after another.Zhangjiajie, as the famous tourist city in China, hotel industry face both opportunities and challenges.This paper dicusses the mode and main measures of hotel grouping of Zhangjiajie aims at promoting lasting, steady and healthy development of Zhangjiajie hotel industry.