传统品牌建设成败分析及信息网络社会下品牌建设的建议

Brand Building in the Information Society

传统企业品牌建设有成功,也有失败,信息网络社会是一种先进生产力下的社会形态,在此环境下消费者及其社会活动都发生了很大的变化,存在着新的影响品牌建设的因素。借鉴传统社会品牌建设的成功、失败原因,结合新的环境因素,提出信息网络社会下品牌建设的建议。

Information society is a social form with advanced productivity. It brings about many changes to consumers and their social activities, which call for new brand building. In traditional society, there are many mature theories about building brand. The essentials of building brand involve such factors as influencing building brand in the information society.