西部民族地区民俗旅游购物品开发探析

On the Development of Folklore Tourist Goods in Western Minority Areas

从西部民族地区民俗游购物品开发现状和存在的问题看,创设特色产品、建立设计机构、规范市场、“商旅互动”促销、销售技巧、加大宣传、提高知名度、建设产品生产基地是民俗旅游购物品开发的重要策略。

This paper analyzes the present situations and the existing problems of the development of folklore tourist goods in western minority areas,then puts forward some strategies to develop the folklore tourist goods, such as setting up design organization, regulating the tourist markets, producing specialties, promoting advocation of goods and establishing goods production base.