商品名称之民俗文化解析

An Analysis to the Customs and Culture in Commodity Names

每个国家都有自己独特的民俗文化,蕴涵本国民俗文化的商品名称更易获得消费者的情感认同。从语言与文化的关系的角度出发,对商品名称进行中华民俗文化方面的解析。

Each country has its own specific customs and culture. Commodity names which implicates the native customs and culture are more likely to gain the consumers＇ emotional identification. Viewing from the relationship between language and culture, this article analyzes the commodity names from the aspect of the Chinese customs and culture.