关系营销是企业经营成败的关键

Relationship Marketing is the Key of Success to Enterprises′ Management

关系营销从根本上改变了传统营销将交易视作营销活动关键和终结的狭隘认识。面对日益残酷的竞争挑战,许多企业逐步认识到:保住老顾客比吸引新顾客收益要高;随着顾客的日趋大型化和数目不断减少,每一客户显得越发重要;对交叉销售的机会日益增多;更多的大型公司正在形成战略伙伴关系来对付全球性竞争,而熟练的关系营销则成为企业经营成败的关键。

Relationship marketing has changed the cognition from the traditional business that regarding the bargaining as the end the keys of the business. Facing the challenge from the cruel competition, many companies realized that if will have more revenue from the old clients than attracting new clients. Along with the dimensions of the client is bigger and the quantity is decrease, every client is more important for us. The chance for the cress business is more and more. The giant company is forming tactical association to face the competition around the world. So the proficiency relation business will be the key of success.