基于旅游者—专家参与的旅游地综合评价模式

目前旅游地综合评价中,往往采取基于专家参与的评价模式。从旅游市场来看,大众旅游者是主体,专家仅占据较小份额,因此在旅游地综合评价中,为有效反映旅游者对旅游地的真实感知,宜采用旅游者和专家共同参与的评价模式。本文运用层次分析法和统计检验方法,对这一评价模式进行探讨。

Evaluation mode based on expert participation is usually used in current comprehensive evaluation for tourist sites. As to tourism market, tourists consist of the major part, while experts only occupy minor one. In order to reflect tourists＇ real opinion about tourist sites in comprehensive evaluation, we should adopt another mode in which tourists and experts cooperate with each other. The mode was discussed in the paper. During the process, the analytical hierarchy process and the statistical test method were used.