试析藏羚羊“申吉”成功对青海旅游业的影响

Analysis of the Impact on Qinghai Tourism Brought by the Success of the Tibetan Antelope Shenji and Countermeasures

本文在分析青海旅游业现状的基础上,重点阐述了藏羚羊“申吉”成功对青海旅游整体形象、生态旅游、体育旅游、对外贸易与国际合作以及就业带来的积极影响。藏羚羊“申吉”成功给青海旅游业带来了全新的发展机遇和挑战。青海旅游业要抓住此次机遇,促进旅游业的发展。

Basing on the analysis of present situation of Qinghai Tourism, this essay emphatically elaborates on the positive impact on Qinghai Tourism brought by the success of the Tibetan antelope Shenji. The suecess of the Tibetan antelope Shenji brings new opportunities and challenges to Qinghai Tourism. Qinghai tourism needs to develop itself by taking advantage of this opportunity, hence, specific countermeasures are presented for Qinghai tourism.