摘要
本文通过对战略管理理论的发展回顾,对战略管理的本质进行了再探讨,提出战略的本质在于创造异质性,而异质性来源于企业内生性与动态性这两大源泉。在日益复杂多变的环境下,动态性源泉显得尤为重要,它产生于企业战略系统的三个层面,即战略预见、战略设计和战略执行,在各个层面的运作中形成发现市场价值、创新商业模式、快速反应变革的动态竞争能力,从而使企业保持持续的动态性竞争优势。
This paper looks back through the development for strategic management theory, has gone on for the essence of strategic management and then discusses, suggest that strategic essence lies in creating different quality. Different quality roots in endogenous character and dynamic character of enterprise. Under increasingly complex environment, the dynamic character becomes especially important and it comes from 3 layer surfaces of enterprise strategic system, strategic prediction, strategic design and strategic perform, form the development competitive ability of discovering market value, innovation commercial pattern and fast reaction transform in the running of every layer surface to make enterprise maintain durative competitive advantage.
出处
《预测》
CSSCI
2006年第3期38-42,共5页
Forecasting
关键词
战略本质
异质性
持续竞争优势
strategic essence
different quality
sustainable competitive advantage
