农业技术扩散的因素和动力机制分析——以杨凌农业示范区为例

Analysis of Factors and Mechanism of Agricultural Technology Diffusion——A Case Study of Agricultural Demonstration Areas in Yangling

本文介绍了农业扩散的框架理论、沟通理论、农户行为改变理论和技术创新扩散理论。以杨凌农业示范区为例,分析了自然条件决定农业技术扩散内容和方式;历史基础和人文条件决定了技术扩散的速度和效果;政治、市场机制对农业技术扩散的起到加速或减缓作用;另外分析了农业技术扩散的动力机制。

The paper analysises the frame structural theory , the communication theory ,the behavior alternation theory about farmer, and the agricultural technology innovation diffusion. On the base of the case of Yangling agricultural demonstration, the paper concluded that natural conditions play the vital role in agricultural technology diffusion＇s content and method, history foundation and cultural environment are vital to technology diffusion＇s speed and effect;Policity and market mechanism can push or battle agricultural technology diffusion. Besides the paper analysis the mechanism of agricultural technology diffusion.