摘要
体育赞助是一种的体育经济现象。它不仅有力地支持了体育运动的开展,而且有利于企业产品和品牌的形象建设;越来越多的企业运用体育赞助作为市场营销的新武器。对于体育部门和企业而言,体育赞助的实施是关键。
Sports sponsorship is a new phenomenon in the economics of sports. It not only supports the development of sports powerfully but also benefit to business enterprises＇ product and brand develop ments. More and more enterprises are using sports sponsorship as a new marketing weapon. However, for athletic section and business enterprise, the implementation of sports sponsorship is the key point.
出处
《天津职业院校联合学报》
2006年第3期93-96,共4页
Journal of Tianjin Vocational Institutes
关键词
体育赞助
赞助的
实施
新闻
回报
sports sponsorship
put into practice
news
return
