摘要
体育赞助的提案决策在整个体育赞助活动中具有重要地位,如何科学地决策提案是决策者面临的重大难题。本文主要论述了决策所应注意的几方面问题,并且介绍了几种定量评估体育赞助提案的方法,为决策者提供一些理论依据。
The motion decision of sport assistant has an important position in sport assistant campaign, and how to make motion scientifically is very diffcuhy to policymaker, This paper mainly discusses some aspect problems of decision, and introduces some kinds of method to evaluate sport assistant motions by ration,and offers some theory basis for policymaker.
出处
《山东体育科技》
2006年第2期44-46,共3页
Shandong Sports Science & Technology
关键词
体育赞助提案
决策
评估方法
motion of sport assistant
decision
assessment methods
