摘要
20世纪90年代以来,中国、美国以及欧美的报业市场几乎同时出现集中趋势,但形成原因及形成机制却有很大不同。为了迎接全球化所带来的传媒业的国际竞争,中国报业有必要通过市场化的经济运行机制,在充分竞争的基础上实现规模经济,以增强国际竞争力。
Since 1990s,the newspaper markets have seen an obvious concentration in U.S.A,EU and China respectively,but the causes and running mechanisms are different.On viewing the global competition in the media sector,the paper holds that Chinese media sector must adopt the strategy of scale-economy development through market-oriented mechanism so as to enhance its international competitive power.
出处
《国际经贸探索》
CSSCI
北大核心
2006年第3期10-13,18,共5页
International Economics and Trade Research
关键词
报业市场
集中
CR
newspaper market
concentration
CR
