1G. Akerlof, The market for lemons: quality uncertainty and the market mechanism, Quarterly Journal of Economics 84(3)( 1970), 488- 500.
2S. Ba, A.B. Whinston and H. Zhang, Building trust in online auction markets through an economic incentive mechanism, Decision Support System 35 (2003) (3). 273 - 286.
3X. Hu, Z. Lin, A.B. Whinston and H. Zhang, Hope or hype:on the viability of escrow services as trusted third parties in online auction environments, Information Systems Research 15 (3)(2004) 36 - 249.
