摘要
论述了现代企业的营销战略──ＣＩＳ战略的特点、ＣＩＳ战略在我国实施中存在的问题以及目前可供选择的一些对策．
This paper mainly deals with the marketing strategy characteristics in modern enterprises-CIS,and the possible problems arising in application of CIS in China and some solution available at present are presented.
出处
《江苏理工大学学报（自然科学版）》
1996年第1期100-104,共5页
Journal of Jiangsu University of Science and Technology(Natural Science)
关键词
CIS战略
企业
营销战略
CIS strategy
mind identity
behavion identity
visual dentity
