试论社会主义和谐社会构建中的大众媒介角色

On the Role of Mass Media in the Process of Building a Harmonious Socialist Society

现代社会已经成为大众化社会,与大众媒介关系密切,媒介凸现多样性功能:耳目喉舌性与社会公器性,社会联系的参考架构;大众媒介在社会价值体系建构中扮演着引导角色、在社会利益群体纷争中扮演着整合角色、在社会极端细分中扮演着中介角色,因此,在和谐社会构建中大众媒介责任与自律显得尤为重要,应该重塑媒介的社会责任观、媒介的大众观、媒介的传播效果观、媒介的社会和谐观。

Modern society has evolved into mass society. The evolution can be greatly attributed to mass media. Meanwhile, mass media have presented their diversified functions, including mouthpiece and society public organ as well as the framework of reference of social ties. Mass media act as a role of pilot in the structuring of social value system, as a role of conformity accelerator in the disputes of different social benefit clusters and as a role of intermediary in the social extreme subsections. Therefore, it is necessary for us to emphasize the responsibility and self-discipline of mass media in the process of buihting a harmonious society, At the same time, much attention should also be paid to the reshaping process of the social responsibilities of mass media, referring to the point of view that mass media shouht play as the public organ for the purpose of social harmony.