乡村旅游可持续发展的动力机制与政府规制

Dynamics and Administration of Rural Tourism and Sustainability

中国乡村旅游最典型的代表是成都“农家乐”和贵州“村寨游”,分别代表都市依托和景区依托两种类型的乡村旅游。都市依托型应采取“分”和“家”的发展模式,景区依托型应采取“分”和“特”的发展模式,以提高竞争力。应坚持产业链本地化和经营者共生化以保证乡村旅游的可持续发展。而政府应积极开展扶持与规制,确立乡村旅游发展的政策导向。

Chinese rural tourism is characterized by ＂nong jia le＂ and ＂tun zai you＂, which rely on urban tourists and local scenic spots. The former adopts a ＂fen＂-and-＂jia＂ development model, and the latter a ＂fen＂-and.＂te＂ one, with both of which aiming at improving their competitiveness. On the other hand, in the localization of industrial chains and sustainable development of rural tourism, the government should play an important role in providing adequate support and developing necessary policies to guide the future development of rural tourism.