IPTV的商业模式、运营模式及业务发展

Service Development and Business and Operation Models of IPTV

IPTV作为一个新生事物,在市场运作方面受到了多方面因素的制约,需要在商业模式、运营模式和业务提供方式方面进行探索。可结合电信、广电以及互联网原有商业模式的优势,加以融合,形成产业价值链,实现各方合作共赢;可以根据发展阶段的不同,综合考虑技术实施及网络部署方案;可以通过合理的利润分配模式,推动IPTV业务的开展;可以通过业务捆绑提高市场竞争力。IPTV将为电信运营商战略转型提供切入点,满足电信运营商对业务创新的需求,将成为电信运营商在信息通信领域中探寻增长空间的一个亮点。

IPTV, as a newborn thing, is restricted on market operation by multiple factors Therefore. exploration is needed in respect of its business, operations and service provision models. First, an IPTV industry value chain dan be formed by integrating the advantages of the existing business models of telecommunication, broadcasting and TV, and Internet industries, which helps realize win-win cooperation of all the parties on the chain. Second, plans for technology implementation and network deployment should be made after comprehensive consideration according to various development stages of IPTV. Third, a reasonable profit allocation model may promote the growth of IPTV services. Last, market competitiveness will be improved by services binding. Generally, IPTV will become a breakthrough point for the strategic transformation of telecom operators, and meet their innovation demands. Therefore, IPTV is expected to be a promising technology helping telecom operators find more growth space in the information communication field.