城市旅游竞争力评价指标体系的构建及应用

A SYSTEM OF EVALUATION INDICATOR FOR THE URBAN TOURISM COMPETITIVENESS

城市旅游竞争力的研究是评价城市旅游发展的现状和潜力,构建特定区域的旅游地域系统,帮助城市更好地参与国内和国际旅游竞争的重要依据。文章从硬竞争力和软竞争力两个角度出发,构建了包括环境竞争力、人才竞争力、经济竞争力、设施竞争力、业绩竞争力、制度竞争力和开放竞争力在内的城市旅游竞争力评价指标体系,通过运用AHP(层次分析法)模型,测算了指标权重,并采用熵技术对权系数进行修正,以避免专家打分时因循环导致标度把握不准丢失信息,在此基础上以南京市为例进行实证研究。

The research of urban tourism competitiveness is basic for evaluation of the present tourism development status and its potential, It also conduces to build a regional tourism system and to enhance a city＇ s competitiveness in internal and international tourism competition. In the paper, a index system of the urban tourism competitiveness is created, including environmental competitiveness, human resource competitiveness, economic competitiveness, establishment competitiveness, achievement competitiveness, system competitiveness and open competitiveness from HC ＆ SC. The index weight coefficients then is calculated with the AHP method. To avoid information losing due to cyclic expert marks, entropy technologies are used to modified the weight coefficients. Lastly, the paper makes a study on the urhan tourism competitiveness of Nanjing.