摘要
实施科学而合理的区域旅游商品营销策略对提高其知名度和美誉度、扩大其市场份额、实现利润的最大化起着重要作用,区域旅游商品的营销策略包括确定目标市场、制定合理价格、选择有效促销方式、创新销售模式、创建商品品牌及市场信息反馈等。
Implementing the scientific and reasonable marketing strategies of the regional tourist commodities plays an important role in raising popularity and good reputation of these commodities, expanding their market share, realizing the maximization of their profit. The marketing strategies include confirming target market, making reasonable price, choosing effective method of promotion, innovating selling mode, establishing trademark and market information feedback and so on.
出处
《经济地理》
CSSCI
北大核心
2006年第3期526-529,537,共5页
Economic Geography
关键词
区域旅游商品
营销
促销
品牌
the regional tourist commodities
marketing
promotion
trademark
