摘要
建立了关于产品个性化定制的空间模型。运用该模型,重点讨论了双头垄断市场中的企业应该如何进行产品个性化定制的战略投资和确定其定制范围及常规市场价格,从而使其利润最大化。该模型适用于大多数的弹性制造企业。
This paper constructs a special model for the product customization. To maximize the profit of an enterprise customer in a duopoly market, this paper discusses two issues through the use of the model： how to make the investigation strategy and how to determine the customization scopes and the conventional market price. The model constructed in the paper is applicable for most flexible manufacturing enterprises.
出处
《工业工程》
2006年第3期52-54,65,共4页
Industrial Engineering Journal
