向国外企业学习营销的误区及建议

The Erroneous Areas of and Suggestions on Learning the Marketing from the Foreign Enterprises

中国企业的市场营销是从向国外企业学习开始的,但在学习的过程中存在很多的误区。对国内企业向国外企业学习营销的误区进行了总结,并提出了一些相应的建议。

The marketing of Chinese enterprises starts from the learning from the foreign enterprises, however there are many erroneous areas in the course of the learning. This paper sums up the erroneous areas existing in the course of learning the marketing from the foreign enterprises, and puts forward some corresponding suggestions.