构建图书馆的营销理念

Constructing Library's Marketing Idea

本文介绍了市场营销及图书馆在市场营销方面的误区,重点阐述了图书馆如何构建市场营销的理念。

This article introduces the concept of marketing, then makes explanation on the misunderstanding to marketing idea in library field, analyzes the scheme of library how to construct marketing idea in its field.