摘要
全面分析了瑞典企业Telia赞助世界田径锦标赛的具体实施过程,依据其赞助与被赞助双方通过该活动的结果,进而为中国有关企业参与2008北京奥运会的赞助活动提供了相关启示及建议。
The paper describes the concrete process of Telia sport sponsorship to world championship of track ＆ field, Based on the case, the result of the study reveal some enlightenment and bring forward new suggestions for Chinese enterprises those will join the sponsorship of 2008 Beijing Olympic Games.
出处
《南京体育学院学报（社会科学版）》
2006年第2期38-40,共3页
Journal of Nanjing Institute of Physical Education
关键词
体育赞助
世界锦标赛
Telia
启示
Sports sponsorship
World championship of track ＆ field
Telia
Enlightment
