解读营销新思维

Interpreting New Marketing Concepts

近年来,一些营销新思维如概念营销、绿色营销、权力营销、情感营销、体验营销等在中国已经被许多企业所运用,并产生了很好的效果。文章就这些营销新思维的内涵、思想、应用等进行了分析、解读。

Recendy, some new marketing concepts such as Concept Marketing, Green Marketing, Executive Power for Marketing, Emotion Marketing and Experience Marketing have been widely applied by many enterprises in China with perfect effects. This paper analyses and interprets the connotation, ideas and implication of these new marketing concepts.