电子商务环境下供应链成员信任机制的建立

Trust Mechanism Building of Supply Chain Members under E-commerce Environment

信任是合作的基础。文章立足于电子商务这一前提,将每一笔电子商务交易看作一个供应链的动态运作,分析了在不同模式下供应链成员间的关系,并在此基础上探讨了如何在这些供应链成员间建立一个有效的信任机制。

Trust is the basis of cooperation. Based on the prerequisite of e-commerce, This article regarded every e-commerce trade as a dynamic operation of supply chain, and analyzed various models of relationship between supply chain members, and on this basis explored ways in which members of the supply chain build an effective trust mechanism.