编辑与选题策划

The Role and Requirement of the Editors on the Theme-selection and Planning

选题策划作为出版工作的基础,对编辑素质和编辑工作,包括专业知识造诣、准确的市场定位、计算机运用、成本核算、市场策划在内的整个出版过程的策划等多方面的能力素质都有很高的要求。一名出色的编辑应该在进行选题策划时科学地把握相关的原则和要求,不断提高自身素质,不断为选题策划引入新思想、新方法。

As the base of publication, the theme - selection and planning raise high demands for the editors, who must have excellent specialty, capability of market - analysis, computer - handling and skill of coasting. An outstanding editor can play more and more important role in the theme -selection and planning, he should follow relevant principles and requirements and improve himself gradually. The editor also should bring more and more new ideas and ways to the process of theme - selection and planning.