揭阳玩具业巡礼

TOY BUSINESS IN JIEYANG

题记：揭阳。粤东地区人口最多、面积最大的地级市。虽然玩具业并不是揭阳市的支柱和优势产业。在广东的玩具行业中也不占有举足轻重的地位，但其在当地乃至整个玩具业中的影响力还是不容小视的。尤其是当地玩具企业勇于自主创新，致力于做OBM和ODM的成功实践更是值得大书一笔。

Remarks：Jieyang, a city with largest population and area in Eastern Guangdong. For Jieyang, though toy is not the major support or merit, nor does it play an important role in toy industry of Guangdong, it should not be neglected in local and national toy business. Successful experience on business patterns of OBM and ODM which have been bent local toy companies＇ mind to, is worth while our attention.