国际传播中的出境信息控制

The Control of Export Information in International Communication

国际传播是信息出境和信息入境两个方向的信息传播活动的总和。前者是主动传播的行为,后者是被动接收的行为。前者主要解决如何将本国声音传播到某一国家或国际社会,以扩大影响,促进合作交流,为本国发展创造有利的外部环境的问题；后者主要解决如何消除外来信息中的有害部分,进行有效的信息过滤和选择的问题。由于前者是主动传播的行为,更多地体现国家意志,直接涉及一国与他国的关系和国际社会对一国的评价,因此,这一部分信息传播历来受到各国政府的高度重视,对于它的管理与控制也就成为参与国际传播活动的各个国家实施控制的一个主要方面。本文即是对出境信息的控制方法、手段以及控制模式进行分析。

International communication, in general, consists of export information and import information. The former is concerned with positive communication to disseminate native information to the outside world as a whole with the purpose of reinforcing influence, propelling corporation and exchange and creating an advantageous environment for the national development. In contrast, the latter represents forced reception to eliminate the unhealthy and malicious information with an emphasis on the efficiency of filtration and selection. The export information, as positive communication in nature, embodies by and large the state＇ s position involving directly in the relations between the countries and the assessment of the country by the international community. Accordingly, all governments take it so seriously that the management and control of export information become the central aspect of international communication activity. The controlling method, means and mode of export information are analyzed in the paper as a focus.