摘要
通过对体育赞助的趋势、目的、商业特征、商务合作以及体育赞助的因素分析,探讨体育赞助与商务合作的策略,促使体育赞助成为体育运动与商业资本结合的契合点,从而更好地促进体育与商务双赢合作目标的实现。
This article discusses on strategy of sport sponsorship and business cooperation by analyzing the trend, the purpose,commercial characteristics and cooperation of sport sponsorship, make sport sponsorship as the connection of sport activities and commercial capital and improve the two-win cooperation of sport and business.
出处
《沈阳体育学院学报》
2006年第3期32-34,共3页
Journal of Shenyang Sport University
关键词
体育赞助
商务合作
策略
sport sponsorship
business cooperation
strategy
