中国鞋类产品出口受阻的原因及对策

On Cause of Blocked Chinese Footwear Export and Counter-measures

长期以来,“薄利多销”的低价策略成为我国鞋类企业扩大出口创汇、走向国际市场的一大法宝,但从近期我国鞋类出口面临一系列的贸易摩擦来看,低价策略并非当今出口企业的最佳选择,若不及时调整这种策略,可能会严重制约企业的发展。本文分析了鞋类企业低价竞销产生的原因及其危害性,并就如何解决这一问题进行了初步的探讨。

The low price strategy of small profits but quick turnover has long been a magic weapon for Chinese shoe industries to increase their exports to the world market. However, the low price strategy is not currently the best choice for the Chinese exporters from the perspective of a series of trade frictions facing Chinese shoe exporters lately. If not adjusted, the strategy may hinder the growth of the enterprises sverely. This paper analyzes the cauls and harmfulness of the low price competition and gives a preliminary discussion on how to solve this problem.