摘要
针对我国电信业的现状及存在的问题,分析了我国电信业实施客户关系管理的必要性,提出了实施过程中应注意的问题,为我国电信企业正确实施客户关系管理提供一种参考。
Basing on the status quo and problems of China telecom, this paper analyzes why telecom of China must put CRM in practice. Also we point out the problems that should be paid attention to, in order to provide a reference for the operators to practice correctly.
出处
《黑龙江对外经贸》
2006年第6期87-88,共2页
Heilongjiang Foreign Economic Relations and Trade
关键词
电信业
运营商
客户关系管理
telecom
operators
customer relation management（CRM）
