论我国行政组织的对外传播

On the External Communication of China's Administrative Organization

我国行政组织的对外传播是通过其代表机构以一定形态实现的,为了强化我国行政组织对外传播的效果,增强行政组织的行政能力以及优化行政组织的形象,需要整合运用公共关系传播战略和CIS传播战略。

The external communication of our country＇s administrative organization is realized through its representative mission in certain form. In order to strengthen the effect of external communication, enforce the ability of administration and optimize the image of administrative organization, we should adopt the strategy of public relation communication and CIS communication comprehensively.