摘要
在急功近利思想的驱使下,保健行业的许多企业宁愿花几千万元“砸”在广告上,而不愿潜下心来培育自己的产品、品牌和市场,结果在日趋理性化的保健品消费市场中遭遇灭顶之灾.国内保健品行业的良性发展,目前存在以下方面阻碍,只有尽快清除这些绊脚石,才能使保健品行业早日步入正轨.
Under the eager thought for quick success and immediate gain, many enterprises of health product trade rather spend several ten million in the advertisement, but is not willing to dive the hear to cultivate own product, the brand and the market. The result is the bitter experience total destruction in the healthy product expense market rationalizing day by day. At present.
出处
《中国食品工业》
2006年第5期14-14,共1页
China Food Industry
