电视剧播前评价与播后评价差异研究

TV Drama Criticism before and after Showtime

电视剧评价是电视剧生产与传播研究中的一个重要理论问题,其中播前评价与播后评价之间的评价差异是电视剧评价研究的一个主要切入点。本文认为,电视剧评价普遍存在于电视剧生产与传播的每一个环节,并在电视剧生产与传播过程中相对独立,自成体系。电视剧播前评价与播后评价有各自不同的评价主体,其影响因素也不尽相同。在分析基础上,本文认为播前评价中依据的主要因素是确定因子,而对播后评价影响最大的是不确定因子和突发因子,不确定因子和突发因子是导致电视剧评价产生差异的主要原因。

TV drama criticism is an important theoretical issue in TV drama production and communication. The differentiated critique,before and after show time,makes a good cutting-in point in the study. It argues that TV drama criticism covers every step of the production and communication,but it is also a very independent discipline of the two. TV drama criticism, before and after show time originated from different critical groups,produces different impacts. It is on the basis of the analysis that this essay concludes that the TV drama criticism before its show time rests upon solid elements,while the latter upon uncertain and accidental elements instead,which well explain the primary difference in TV drama criticism.