对北京市滑雪市场现状及问题的调查研究

A Study on the Current Situation and Problems of Skiing Market in Beijing

通过文献研究法和调查法,调查了北京市滑雪市场发展的现状:北京市滑雪市场发展迅速;滑雪场的基础设施完善;滑雪与旅游相结合;消费者以青年人为主。认为目前北京市滑雪市场发展的总体状况是好的。北京市滑雪市场主要问题包括:滑雪场经营缺乏规范,存在安全隐患;综合开发利用不够;市场竞争激烈,而对于市场的长远发展研究不足;雪场投资大、运营成本高,规模和质量有待进一步提高;存在一定程度上的环境问题。

By means of literature review and investigation,the author of this paper has investigated the current situation of the skiing market in Beijing and believes that generally speaking, the current skiing market in Beijing enjoys a healthy development with its rapid growing market, ready infrastructure in various skiing resorts, a good combination of skiing and tourism and the group of young sliders as its major source of consumers. However, some existing problems in the skiing market include lack of management criterion and safety measures, inadequate exploitation and utilization of skiing resorts,drastic market competition without long-range market planning,massive investment and high cost with lower scale and quality, and certain environmental problems in the skiing resorts.