实施名牌战略是国有企业发展的必由之路

Implementation of Famous Brand Strategy Is the Only Way for Enterprise Development

在知识经济和市场经济的时代中,品牌已成为企业决胜市场的战略工具。如何科学地进行名牌战略是当前国有企业所面临的一个重大课题。从为什么要实施名牌战略,如何制定及具体实施过程作了详细的论述,为推进我国名牌战略建设,成就世界级名牌提供了有益帮助。

The famous brand has been the strategy tool for enterprise winning the market at the age of knowledge economy and market economy. How to perform the famous brand strategy scientifically is enterprise faced an important problem. This paper discusses the cause and ways for implementation of the famous brand strategy, which not only promote famous brand strategy building in our countory but also provide profitable aid for achieving the world grade famous brand.