江苏射阳河闸旅游经济发展对策

Countermeasures for development of tourism economy of Sheyang River lock in Jiangsu Province

分析了江苏射阳河闸独特的湿地生态资源丰富、湿地景观和水利工程观光性强、人文底蕴深厚、区位优势明显、交通便利,具备发展旅游经济的诸多优势条件的基础上,结合水利旅游业的发展趋势,提出其旅游经济发展在市场定位、总体规划、发展战略、景区构建、管理模式、市场营销、投入渠道、环境保护方面的对策措施。

Sheyang River lock in Jiangsu Province has unique wetland ecological resources,sightseeing water resources projects,deep human resources,obvious geographic location and convenient communication,and it is of certain superiority to develop tourism economy.To combine the tendency of water resources tourism industry,some countermeasures are put forward with regard to its market orientation,overall planning,development strategy,scenic spot layout,management modes,marketing,financing and environmental protection.