摘要
习语是各国文化的精髓,反映各国的风俗习惯。经过人类社会长期应用而形成的习语,由于其言简意赅、生动活泼的特点,在国际商务交流中起到了活跃交往气氛、打破谈判僵局、取得商务进展的作用。国际商务交流中应该正确运用中西方习语,以推动商业活动顺利有效地进行。
Idioms, which reflect customs, are the essence of culture in every country. Idioms, which have evolved over a long period of use by a speech community, play roles in relieving pressure, breaking deadlock in negotiations in international business communication because of their nature of being terse and vivid. This article attempts to analyze in different details how idioms and culture factors affect international business eommunieation and then to explore some eligible approaches of how to do international business communication better with the nature of idioms in different cultures so as to push the communication forward smoothly and effectively.
出处
《长沙大学学报》
2006年第4期84-85,共2页
Journal of Changsha University
关键词
习语
文化
国际商务
交流
idioms
culture
international business
communication