摘要
通过主要阐述新经济时代下体验营销的基本内涵,分析体验营销与传统营销模式的主要区别和体验营销的基本特点,探讨企业在实际运作中通过满足、创造消费者的个性化需要,体验项目,用优质服务传递体验,用企业的品牌进行体验营销活动等实施体验营销的方法。
By expounding experiencing marketing in the new economy times and analyzing the difference between experiencing marketing and traditional marketing mode and the basic characteristic of the experiencing marketing, on the basis of which brings forward some tactic suggestions about how to carry out the experiencing marketing in the enterprise such as satisfying customer＇s individuation demand, experiencing items, convey experience through excellent service.
出处
《长沙大学学报》
2006年第4期10-11,共2页
Journal of Changsha University
关键词
体验营销
营销方式
策略
experiencing marketing
marketing tool
tactic
