高等教育服务产品质量管理研究

A Study of Quality Management of Higher Education Service Products

教育服务是高等教育的主要产品,高等教育质量就是高等教育服务产品的质量,即指高等教育服务产品满足教育需求主体显性或隐性需求的程度。正确认识高等教育服务产品无形性、过程性和双重性等基本特征,对于改革高等教育管理体制,提升高教服务质量管理水平具有重要作用。

Quality of higher education, which in essence equals the quality of higher education service products, refers to the extent to which the higher education service products can meet the implicit and explicit demands of the educational consumers. The intangible, simultaneous and dual features of higher education service should be appropriately understood in that the understanding is conducive to the reform in the system of higher education management and to the improvement of the quality management of higher education service.