试论新闻媒体传播的分众化倾向

On the tendency of multitude-devision in news media

细分受众,确定自己的定位目标,针对不同的受众展开不同的宣传,已成为当今媒体在竞争中获胜的必然途径,媒体宣传的分众化趋势也成为媒体发展的必然走向。国内外有许多报刊和其他媒体在分众化方面做出了大胆尝试,并取得了成功经验。

To divide the audience in detail, setting the medium＇s location aim, publicizing to different audience, is the inexorable way to win in the medium competition. The tendency of audience-division in medium publicity becomes the inevitable trend of medium development. In and out of China, many newspapers and magazines have tried and got some successful experiences.