中国茶文化对茶类包装设计的影响

Influence of Chinese Tea Culture on Tea Packaging Design

介绍了茶文化的发展及其文化内涵,论述了现代茶包装设计如何从茶文化中找准其设计定位和追求设计意境之美。茶文化对现代茶包装设计的影响,茶包装设计如何以人格为本,传统为根,现代为用为原则在图形、造型、文字与色彩上合理运用茶文化,设计如何把握好传统茶文化的精神实质与内涵,并让这种文化气韵在茶包装设计中自然地流露出来。

The tea culture＇s development and cultural connotation was introduced. The way modern packaging design of tea looks for from its design location and aesthetic feeling of artistic conception was discussed. The influence of tea culture on modern packaging design, the way tea packaging design utilize tea culture in the graph, the modeling, the writing and the color was discussed.